Journal for Tuesday, January 16th, 2007
It is so interesting to watch how people become famous. Most lose their fame due to a nonperforming brand or lack of advertising horsepower. Fame can be an effective tool but it has to be managed carefully. I often think about what it takes to build a timeless mega personal brand. I thought a lot about that today. I hit the gym hard today to work on sculpting my stacked physique. That directly integrates into my personal brand as well.
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